I established my business as a "slow fashion" brand in 2017 after completing my studies at Shenkar College. As part of my aesthetic as a designer, the brand's collections draw inspiration from the realms of art and the history of fashion, expressed through the extensive use of original prints inspired by different cultures and periods.
The items are made from natural materials, driven by environmental consciousness and a desire to provide customers with a comfortable experience when wearing the pieces. The production of the items in the collections is entirely done locally, with a focus on maintaining high quality. This choice stems from an ideology of supporting local production and a consideration for creating durable, high-quality items that will serve customers for years.